H.I.M/H.E.R Abbreviation is a clothing brand that represents what us as men and women do to make our lives better, H.I.M stands for Hustle, Inspire, Motivate and H.E.R stands for Hustle, Elevate, Reform. If you as a man Hustle everyday to provide for your family, if you Inspire others to make better decisions and Motivate them to do right your are H.I.M. If you as a woman Hustle to provide for your family, if you want to Elevate your skills and move up in higher and better position and Reform yourself to make a better change in you and others. You are H.E.R. Wearing this brand will show that this is want you do.